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Light as Air
For the concept and art direction development of this Spring 2020 fashion campaign, I decided to evoke the shapes of spring in a minimalistic way— inspired by the geometric pop-art styles of Mondrian artwork but in bold fashion shades. The concept tells the story of the beauty of light, the outdoors, and a fresh perspective for the season.
Role Art Director & Designer
Client Tailored Brands, K&G Fashion Superstore
Project Spring 2020 Campaign
Photographer Jenna Alcala
Copywriter Lauren Peck
Styling Jennifer Telford,
Rachel Darey
Graphic Designer Elliot Morrow
Social Media Spotlight
Fall 2021 Campaign - Behind the scenes
Social Media content
Art Direction
I directed my team and managed content for our social media channels to engage our customers directly. Our behind-the-scenes video reels for each new season's campaigns provided a 'sneak peek' of things to come, while also showcasing the team having fun behind the scenes. These efforts were aimed at creating a more direct and engaging connection with our community.
'Father's Day: Celebrate Dad'
Broadcast Ad
Art direction, Set design
Our team regularly collaborated with business partners to produce live-action assets for our fashion brand, ensuring that our creative vision was effectively realized. From concept to execution, we focused on delivering high-quality video content that resonated with our audience and showcased our brand's unique identity.
Project K&G Fashion Superstore TV Commercial: Father's Day Special
Styling Jennifer Telford, Rachel Fawkes
Copywriter Lauren Peck
Video Group EP TV
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