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Light as Air

For the concept and art direction development of this Spring 2020 fashion campaign, I decided to evoke the shapes of spring in a minimalistic way— inspired by the geometric pop-art styles of Mondrian artwork but in bold fashion shades. The concept tells the story of the beauty of light, the outdoors, and a fresh perspective for the season.

Role   Art Director & Designer

Client   Tailored Brands, K&G Fashion Superstore


Project  Spring 2020 Campaign

Photographer   Jenna Alcala

Copywriter   Lauren Peck

Styling   Jennifer Telford,
Rachel Darey
Graphic Designer   Elliot Morrow

Light as Air - Spring Fashion Campaign Lookbook
In-Store Signage: Shop & Save Posters design.
Shop & Save Gift Card design.

Social Media  Spotlight

Fall 2021 Campaign - Behind the scenes
Social Media content

Art Direction

I directed my team and managed content for our social media channels to engage our customers directly. Our behind-the-scenes video reels for each new season's campaigns provided a 'sneak peek' of things to come, while also showcasing the team having fun behind the scenes. These efforts were aimed at creating a more direct and engaging connection with our community.

K&G Fall Campaign - Instagram Reels examples

'Father's Day: Celebrate Dad'

Broadcast Ad

Art direction, Set design

Our team regularly collaborated with business partners to produce live-action assets for our fashion brand, ensuring that our creative vision was effectively realized. From concept to execution, we focused on delivering high-quality video content that resonated with our audience and showcased our brand's unique identity.

Project  K&G Fashion Superstore TV Commercial: Father's Day Special

Styling  Jennifer Telford, Rachel Fawkes
Copywriter  Lauren Peck

Video Group   EP TV

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